Clients
MHA Sales and Marketing, 8 Raglan Drive, Nottingham NG4 2RF
Tel: 0115 940 2751
Fax: 0115 940 4130
See Contact page for e-mail
Sovereign Specialty Chemicals
Sovereign Specialty Chemicals (Packaging and Converting Division) is a major division of a market leading American adhesives and coatings manufacturer, specialising in products for the print graphics industries. They entered the European market in 2000 through the takeover of an already well established adhesives company.
MHA has developed a series of industry-specific newsletters that are being used to let the market know what positive moves have been made by Sovereign since that takeover, focussing on investments in plant and people, and new products both newly available from the States and developed since the takeover.
The four-page newsletters are used as inserts within the trade press, as mailing pieces and as sales aids by individual sales staff. They are also a valuable tool for maintaining an information flow to overseas agents and distributors.
Sovereign Graphic arts newsletter (600K)