Clients
MHA Sales and Marketing, 8 Raglan Drive, Nottingham NG4 2RF
Tel: 0115 940 2751
Fax: 0115 940 4130
See Contact page for e-mail
FFP Packaging Solutions
FFP is a major flexible packaging manufacturer, with a strong investment strategy and a focus on innovating to add value to their customers, who are typically food manufacturers serving the major UK retailers. Key success factors are their flexibility and responsiveness..
To create an atmosphere of busy innovation, MHA has produced a series of editorials, always supported by photographs, that give readers an insight into how FFP has helped the project happen. Food manufacturers are continuously under pressure, so a supplier that helps to take that pressure off is worth it's weight in gold. These editorials are brought together into a newsletter, Flexible Thinking, that allows FFP to showcase new ideas and new products, and the case studies are repeated, to provide both another opportunity to see and also to reinforce the message of support, quality and flexibility.
To power the readymeal lidding brand, Esterpeel, a new website is up, esterpeel.co.uk, backed up by editorial, advertisement and a direct marketing campaign. To reinforce the notion of "innovation" an interesting visual style has been developed that carries through the web site, sales literature, direct mail and advertising.
Some other FFP Projects:
EsterSteam Lidding Literature (PDF 60KB)
Esterpeel postcard (PDF 48KB)
Tesco pasta case study (PDF 820K)